COMTIVITY

There is a distinct difference between the giving out information and selling a product. Sometimes, you need to be more direct and ask for an immediate response. A website can be designed to do either but whatever, the website design must match your business need.

When you think about it, a website by itself is no more than a big billboard in cyberspace. Would you put a billboard in a paddock or by a road? And how successful would your billboard be if there was no road? For this reason we build roads to your website -  this is the first step in getting more customers. Some of these roads are called Google Adwords and Search Engine Optimisation and this is the beginning of structuring a website.

Now many webdesign companies leave your website there. A good looking website and a few people coming to you. This is good for your ego but not for your sales. Did you know that the length of stay on a website directly equates to sales from the website? So the second aim, missed by many, is to have people stay longer.

For this reason, in sites that need an immediate sales response, we use professional web copywriters to find clear reasons for purchase and then we structure your website to drive people through the site to the destination called 'SALES'.

These two simple aims, properly developed, create a winning formula - more people coming, those people staying longer and having clear reasons to purchase from you.