The 'Art of Webcopy'
Today people talk a lot about Search Engine Optimisation (SEO). This of course is important as it determines who finds your site and who comes to it. But it does not determine who stays on your site and who purchases your product. This is acheived by having a logical site structure and quality words, so that people can quickly understand your business and your products. The creation of such words is an art and it is called WEBCOPY.
Why are words important?
Think about the following
FIRSTLY, people will not buy a product or service until they understand what it is!
SECONDLY a search engine can only bring visitors to your site - it cannot keep them there. It is the quality and structure of your site that keeps them there!
FINALLY, you cannot 'Google Optimise' a website without optimising the words of the site. Simply, bad wording and structure will lead to a poor Google ranking. So the reality is that good wording is a part of Search Engine Optimisation (we believe it accounts for about 60 % of SEO value).