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Google Adwords are those little box advertisements that you see on the right of all your Google searches. Google Adwords answers the question of how to get people to come to your site. Of course you can tell people one at a time but that can take a long time. Alternatively, you can use Adwords to bring hundreds of customers to your site every week.

 

 

Google describes their system so,

"AdWords bidding works on an auction-style system, with advertisers bidding for keywords that will trigger their ads to appear. As multiple advertisers will often bid on the same keywords, Google must determine which ads will show, and in what position on the page. To do this, it looks at both cost per clicks (CPC) bids and the quality of your keywords...

Cost-per-click bids (Maximum CPCs) are the amount you are willing to pay when someone clicks on your ad"

The most obvious feature of this system is that ten thousand people may see your advertisement and it will cost you nothing. You will only ever pay when someone actually comes to your site to see what you do.

Costs can vary in this, but as an indication you should be expecting to pay about $ 3.00 per person that comes to your website via Google Adwords. And prehaps only one in ten will complete a sales; so you can be paying $ 50 to acheive a sale. So, final charges will vary greatly depending on just how a campaign is structured - ring if you want further information.